While this isn’t my first blog post, it will serve as an introduction to the content that will be posted for the coming weeks. So Welcome!
Emerging Media — The Focus of my Posts
As you have probably read, I am currently working on my master’s in Integrated Marketing Communications. Part of my curriculum is a course titled, “Emerging Media & The Market”. During the next nine weeks, I will be posting various topics dealing with Emerging Media. But don’t be fooled by the term. As you will notice, emerging media is more than just Facebook, Twitter and Google advertising.
In my humble opinion, emerging media is any technological platform that delivers content between consumers and between a brand and its audience. It is the future of media. As it stands, people want instant communication. Why wait for an e-mail or a direct mailer when you can go on Twitter and find a deal. Or better, check out the latest Groupon deal.
Lest we forget how Obama used the power of emerging media to, what I believe, win the presidential election. Some call President Obama the most “social” president in the history of the presidency. He used sites like Flickr and YouTube to disseminate his “message of hope” and encouraged supporters to create their own content.
Either way, emerging media is evolving how we communicate. I look forward to sharing my thoughts over the coming weeks. Feel free to read about me in the About Me section.